About Toun Cryer

Toun Cryer is the county’s favourite free Bi-monthly magazine, which combines beautiful photography with features on the county’s people and places.

Over 100,000 readers each issue enjoy articles on interesting East Lothian towns and villages; local products, restaurants, property, interiors and gardens. Toun Cryer is a must-have for locals (whether resident in East Lothian or beyond) and for visitors alike.

Regular features include:
  • Walking
  • Food & Drink
  • Gardening News
  • Weekend Breaks
  • Celebrity Interviews
  • Book Reviews
  • Property
  • Arts
  • Interior News
  • Local Heroes
Key stats
  • Bi Monthly
  • 90,000 East Lothian Readers
  • 100,000 Scottish Borders Readers
  • Readers are 56% ABC1s, 81% over 35 years of age, and 60% female
The circulation is 20,000 and delivered to Inveresk, Musselburgh High street and selected areas, Levenhall, Tranent, Prestonpans, Cockenzie, Port Seton, Haddington, Gifford, Humbie, Drem, Athlestaneford, Longniddry, Pencaitland, Boggs Holdings, Winton, Dirleton, Aberlady, Gullane, North Berwick, Tyninghame, East Linton, Belhaven, West Barns, Dunbar, Whitekirk, Archerfield.

Our Readers
Toun Cryer delivers a quality targeted readership for its advertisers. With a growing circulation and content that reflects our readers’ lifestyles and interests and at the same time, their love of county’s landscapes and traditions, the magazine is an effective platform for promoting your business’ messages.

Research undertaken shows a remarkable level of brand loyalty to Toun Cryer. Readers say that they love getting the magazine and enjoy and appreciate both the quality editorial and advertising. The research highlighted that our readers love their county. They are interested in buying local produce, visiting the shops, food and drink establishments, and leisure venues that we feature in Toun Cryer. Many have said that they have found quality products and services through the adverts in the magazine.

Our readers typically fit the following MOSAIC lifestyle groups:
  • Symbols of Success – well set in their careers and enjoying higher incomes as senior management, in professional practices or as successful entrepreneurs
  • Suburban Comfort – well established families in comfortable homes, with children becoming independent; white collar workers, planning towards retirement with moderate incomes
  • Rural Isolation – living in small communities, having mixed income levels, strong community sense, farming and tourism key employment sectors