Vintage Inspired Chic

Whimsical Bride is a newly opened Bridal Boutique on Melrose High Street mixing modern styles with ethereal elegance

In July 2017, owner Ali Allan opened Whimsical Bride on Melrose High Street. Ali carefully handpicked lines from designers across the globe and for the majority of the collections; Whimsical Bride is the only stockist in Scotland. Showcasing exquisite gowns by Anny Lin, Savannah Miller, Hayley Paige, Cherry Williams, Ti Adora and Gemy Maalouf. Each designer, unique to their own style, offers something different to suit every bride.

Ali has allocated 2hr appointment slots ensuring the brides feels they have the luxury of time in choosing their dress. Appointments are not always necessary. Brides should feel they are able to pop in to the shop to view the gowns initially, before making an appointment. Ali handpicked every gown and feels she is unique within the Borders in the styles she is offering, staying true to her brand. The utterly gorgeous detailing on the dresses adds to their overall contemporary look, which is also soft and enchanting. Whimsical Bride looks set to attract customers from all over Scotland and the North of England.

Ali says “I chose designers that are personable, flexible and good to work with, so the designers can offer small changes to the gowns, where possible, to the liking of my customers.”

“My boutique offers varying fabrics and finishes, which are sought after by the modern bride and I am very excited to share the shopping experience with brides and their family/friends.”

Complementing the bridal gowns, Whimsical Bride stock Hayley Paige bridesmaid dresses which can also be worn at events. The dresses feature delicate tones, soft tulle and in some cases, sparkle. Beautifully handmade hair accessories by Victoria Millésime and shoes and bags from Rachel Simpson perfectly complement the gowns creating an overall fresh modern look with a nod to vintage inspired style.

The shop is beautiful and Ali prides herself in paying attention to detail in every aspect of her work and, as such, the shop feels welcoming and luxurious. As little girls, many of us daydream about our perfect dress. Ali has put everything in place, setting the scene, to make the shopping experience as memorable as possible. TC

Published: August 2017

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